WineLife365

I stumbled across an interesting article (featured at WineBusiness.com) about how Americans make wine buying decisions when they’re in a retail setting versus when they’re dining at a restaurant.  According to the article, a recent global research study suggests that the reasons that Americans choose a bottle of wine in these particular situations may not be that different from other wine buyers from around the globe.

This research project was conducted by 10 global universities that specialize in the wine business and marketing.  The study suggests that American wine buyers, when faced with an overwhelming amount of wine selections in a retail and restaurant setting, often use the same selection methods as their counterparts in Europe and Asia.  The study revealed that in both particular settings, wine consumers around the world, including Americans, rely highly on a previous wine experience and recommendations from people or other sources before making a wine-buying decision in a retail or restaurant setting. 

MY TAKE ON THIS STUDY

It was interesting to see that wine selection “risk-taking” ranked so low in the study. To me, wine should be fun and one should always be open to a new wine experience.  Where’s the fun and excitement in having your same old house wine in every situation?